Giving a brand a face people remember
A media startup needed a mascot that could carry its personality across an app, merchandise, and marketing without feeling like a generic cartoon add-on. We designed a full character system built to flex across every format.
A brand with no personality anchor
The brand's visual language was clean but forgettable. There was nothing memorable for audiences to latch onto, and competitors with strong mascots were winning attention in the same space.
Challenge points
- No memorable visual anchor for the brand
- Competitors with stronger character-led marketing
- Inconsistent tone across app, social, and merchandise
- Limited assets for animation or motion use
Designing for expression, not just a logo
Rather than a static mascot, we designed a character with a flexible pose and expression library from day one, so the brand could use it in motion, illustration, and product contexts equally well.
Process
- Step 01 - Define ( Establishing personality traits and tone of voice. )
- Step 02 - Sketch ( Exploring silhouette, proportions, and expressions. )
- Step 03 - Build ( Finalising the character and pose library. )
- Step 04 - Deploy ( Applying the character across every channel. )
A face audiences recognise instantly
The mascot became the most-shared brand asset within weeks of launch, giving the brand a recognisable identity across every customer touchpoint.
Results
- 47% More Social Shares On Branded Content
- 2.5x App Store Screenshot Engagement
- 22% Increase In Merchandise Sales
- 5x Faster Campaign Asset Production
