Project Overview
Turning a strong product into a growth engine
A SaaS platform had strong retention but flat acquisition. We built a full-funnel performance marketing system that finally matched paid spend to the product's actual value.
The Challenge
Spend that wasn't converting
Ad spend was climbing but sign-ups stayed flat. Messaging across channels was inconsistent, and there was no clear way to tell which campaigns were actually driving qualified users.
Challenge points
- Rising ad spend with flat sign-up growth
- Inconsistent messaging across paid channels
- No reliable attribution for qualified sign-ups
- Landing pages not built to convert cold traffic
Our Approach
Rebuilding the funnel, not just the ads
Instead of optimising creative in isolation, we rebuilt the funnel end-to-end — messaging, landing pages, and attribution — so every channel could be measured against the same growth goal.
Process
- Step 01 - Diagnose ( Auditing spend, messaging, and attribution gaps. )
- Step 02 - Rebuild ( Redesigning landing pages around intent. )
- Step 03 - Launch ( Running structured tests across channels. )
- Step 04 - Scale ( Doubling down on what converts. )
Results
Growth that scales with confidence
With a clear funnel and reliable attribution, the team could finally scale spend on the channels that actually drove qualified sign-ups.
Results
- 2.4x Increase In Qualified Sign-ups
- 34% Lower Cost Per Acquisition
- 3x Clearer Channel Attribution
- 41% Higher Landing Page Conversion
featured work
